La Joya Atelier by Sergio Aranda



Brand philosophy for Sergio Aranda, a brass jewelry brand, combining art, trendiness, and Boho chic style


Creativity as essence 

Our brass jewelry brand, embraces art in all its forms. We believe in the power of creativity to express individuality and uniqueness. Sergio Aranda's creations are the result of a fusion between traditional craftsmanship and contemporary designs, offering unique jewelry pieces that tell stories.
Authenticity of materials
We value authentic and high-quality materials at Sergio Aranda. Brass is at the heart of our brand, providing a solid foundation for our jewelry. We celebrate the natural imperfections of brass as they add character and organic beauty to Sergio Aranda's creations.
Timeless Boho chic style
Sergio Aranda embodies the Boho chic style, which blends bohemian elegance with a touch of sophistication. Our jewelry is designed to complement a wide range of outfits, whether it's a flowing dress for a special evening or a casual look for a city getaway. At Sergio Aranda, we aim to inspire confidence and creativity in those who wear our jewelry.
Sustainability as commitment
Sergio Aranda is committed to creating sustainable jewelry that withstands the test of time. We choose environmentally friendly manufacturing practices, utilizing artisan techniques and recycled materials whenever possible. We encourage our customers to choose sustainable products and embrace responsible consumption.
Emotional connection
Beyond being mere accessories, Sergio Aranda's jewelry seeks to establish an emotional connection with those who wear it. Each piece is carefully designed with attention to detail, aiming to convey personal meaning. We want Sergio Aranda's jewelry to become symbols of inspiration, cherished memories, and unforgettable moments.
Accessibility for all
Sergio Aranda believes that beauty and style should not be reserved for a few privileged individuals. We strive to make our jewelry accessible to everyone by offering a diverse price range and ensuring that each creation reflects the quality and aesthetics of the Sergio Aranda brand.
Sergio Aranda is committed to offering artistic, trendy, and Boho chic brass jewelry while promoting creativity, sustainability, and emotional connection. Sergio Aranda aspires to be a source of inspiration and personal expression for those seeking a unique and authentic style.